Ratiopharm Ulm switched its ticketing to the vivenu platform for the 2026 season and launched a brand‑new online ticket shop that went live immediately. The move is part of a broad digital strategy that has guided the club since its promotion in 2006.
What happened?
The BBL club completely rebuilt its ticket and e‑commerce sections. With vivenu fans can now buy tickets in a few clicks, while the system enables upsells, special promotions and bundle offers directly at checkout. Dynamic pricing and custom‑configured allocations are available without any delay.
Why does it matter for Ratiopharm Ulm?
Ratiopharm Ulm captured its first German championship in 2023 and has remained in the BBL ever since. The new system gives the club flexibility to react to schedule changes and simultaneously improves the fan experience – a key driver for ticket sales in tight quarterly numbers. AI integration helps analyse buying behaviour and optimises marketing campaigns in real time.
What does the future hold?
The club plans to expand AI features to create personalised offers based on game statistics such as points, rebounds and assists. Fans could, for example, receive a package that pairs a high‑scoring game by Julius Cox with exclusive merchandise. According to CEO Andreas Oettel, the platform is built to integrate future functionalities without external development.
What do the partners say?
Maxim Kleiman, Director CEE at vivenu, stresses that the partnership with Ratiopharm Ulm pushes digital progress in German basketball. He notes that the technology supports not only ticket sales but also cross‑selling opportunities in the merchandise shop. Both parties view the collaboration as a long‑term foundation for a modern fan experience.
The relaunch goes beyond ticket sales: the new shop is mobile‑optimized, offers fast load times and a personalised dashboard for repeat customers. For the club this means greater control over pricing strategies and the ability to react to demand in real time – a clear edge in the competitive BBL market.
Ratiopharm Ulm therefore signals digital innovation in German basketball and delivers fans a seamless, fast, and flexible purchasing experience that meets the high standards of a champion club.